Our Family Wizard

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During my tenure at Our Family Wizard, a leader in co-parenting applications with over two decades of experience, the company underwent a significant transformation fueled by a substantial investment from Spectrum Equity. This transition encompassed Our Family Wizard, a B2C app serving over 300,000 users, and Cozi, a family organization app with a user base of 1.3 million.

My role at the company was multifaceted. I was entrusted with the mission of reconstructing and operationalizing the Product Design team, a task I completed successfully within a swift five-month timeframe. Simultaneously, I was tasked with spearheading the design initiatives essential for a comprehensive re-platforming and rebranding effort across all platforms for both applications.

During my time at Our Family Wizard, I achieved several significant milestones:

• Team Building: I led the reconstruction of the Product Design team, assembling a skilled and cohesive unit capable of addressing the company's evolving needs.
• Discovery Process: I established a continuous discovery process that served as the foundation for informed design decisions and innovative solutions.
• Redesign and Rebranding: I played a pivotal role in orchestrating the comprehensive redesign and rebranding of our applications on IOS, Android, and Web, ensuring a cohesive and visually appealing user experience.
• Trauma Informed Design: I introduced the concept of Trauma Informed Design, guiding our designers in its application to create interfaces that are sensitive to the emotional needs of our users.
• Mentorship and Career Development: I provided mentorship and career guidance to our designers, nurturing their professional growth and fostering a culture of continuous improvement.
• Enhanced Communication: I improved communication and collaboration among various company departments and stakeholders, fostering a culture of unity and shared goals.
• Persona Framework: I developed a persona framework that served as a valuable reference point for our co-parent-centric discussions, ensuring that our designs resonated with the unique needs of our users.

While I am unable to share specific case studies due to the proprietary nature of our projects, all initiatives undertaken at Our Family Wizard and Cozi adhered to a rigorous and proven approach. This encompassed stages such as discovery, prototyping, stakeholder design reviews, evaluative testing with users, and engineer design reviews, all followed by iterative refinements.

The example below offers a glimpse into the outcomes of our endeavors, a look at the calling feature.