ASCENTIS MOBILE CASE STUDY
40% engagement increase per quarter, for ASCENTIS MOBILE APPS
This is the story of how I increased what had historically been anemic engagement of the mobile application to a 40%+ engagement increase every quarter starting in Fall 2019.
I accomplished this by leading the design team in applying a rebrand to the mobile applications, move the information architecture from a hierarchy of nouns to a web of links and added a feed so companies could share important HR information, as well as social information to increase employee engagement.
Our mobile app was struggling, with low user engagement and feedback that consistently pointed to several key issues: navigation difficulties, an outdated look, and missing information. Recognizing these challenges, we set out to address the feedback through a comprehensive review and redesign effort.
Our first step was to better understand the user's complaints through a series of surveys and interviews. Working alongside the group product manager, our goal was to communicate these insights to the Product team and executive leadership, proposing a strategic redesign of the app that was informed by user feedback and included a clear timeline for implementation.
We dove into the feedback to identify main areas for improvement, such as the app's navigation and information architecture, and how it could be made more engaging and informative. With these insights, we restructured the app's design, introducing a new layout and a dynamic feed to improve communication and engagement. We switched the architecture from a hierarchy of nouns to a web of links, to create a seamless experience.
Recognizing the scale of the redesign, we divided our team into specialized units focused on different sections of the app, and we developed a design system to help streamline the design process and maintain consistency.
Despite the limited resources and the added complications of working during a global pandemic, our structured approach to redesign and iterative development, supported by ongoing user feedback, led to significant improvements in the app.
Following its launch, we saw a 40% increase in user engagement by the end of the first quarter, indicating that the changes were well-received. We then had a 40% engagement increase each subsequent quarter along with a lot of positive feedback. This experience underscored the importance of listening to user feedback and the impact of a user-centered design approach in improving mobile app engagement.
Ascentis Mobile screen examples
ASCENTIS (NOVATIME) CAREPOINT CASE STUDY
VOICE ACTIVATED, TOUCH FREE, TEMPERAture sensing time clock
In March 2020 the pandemic had changed our lives significantly, and Ascentis (Novatime) decided to make some serious changes to the time clock we were selling to other companies.
The company decided to add temperature sensing, and a voice interface to help with the situation, identifying ill workers and minimizing the spread of touch based disease spread. We contributed to the efforts to safely get people back to work.
I led the team redesigning the clocks interfaces, designing the voice features, and the UI for the temperature sensing features.
The Carepoint time clock led to a significant number of deals, and gained national attention, and helped people get back to work.
In early 2020, as the COVID-19 pandemic led to business closures and a scarcity of data on transmission, our team was updating our time clock system. Amid this crisis, an engineer suggested incorporating a temperature sensor into our time clock, a proposal we quickly adopted. This initiative aimed to address the urgent need for safe workplace practices by leveraging our HR app's role in facilitating safe returns to work.
We aimed to redesign our time clock system to integrate a temperature sensor, focusing on swift, touch-less operation with multilingual support and accessibility features. This project was driven by the critical requirements of speed, inclusivity, and legal compliance in handling biometric data, as gathered from conversations with employees and managers in manufacturing settings.
Our response involved a comprehensive redesign, introducing a touchless voice-activated interface, multilingual voice commands, and a streamlined temperature check flow, ensuring ease of use for individuals with various impairments. Collaborating closely with our development team, we iterated designs daily, incorporating feedback to align with the needs of manufacturing plant employees. This process emphasized user-friendliness, safety, and legal compliance, ensuring the updated time clock system met the specific needs of its users.
The revamped time clock system marked a significant advancement in workforce management, enhancing safety and efficiency in the workplace during the pandemic. Our solution gained industry recognition, notably being adopted by Nissan for its manufacturing plants and featured in Forbes. This achievement underscored our commitment to innovation, safety, and user-centric design, demonstrating our ability to navigate challenges and impact workforce management and employee safety on a global scale.
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